Milan Stefanovic at Urania: Space of Creation
October 23, 2025
Milan Stefanović, Co-Founder and Creative Director at Antipod Studio, recently gave a lecture at URANIA Space of Creation in Zagreb. Part of the Creative Hour series, his talk explored contemporary workspace design, emphasizing how spaces can reflect culture, collaboration, and innovation. Using Nordeus Hub as an example, Milan highlighted that:
“The value of successful design lies not only in aesthetics, but in the experience a space offers to its users.”
ReDA Methodology
Central to Antipod’s approach is the ReDA (Research and Design Approach), founded in 2020. ReDA focuses on understanding the client from the very beginning, rather than at the end when changes are costly. Milan explained:
“We often don’t really know who our client is… ReDA turns that process upside down.”
By combining sociological and spatial research with design practice, ReDA guides the process through dialogue between space, team, and community.
Creating Meaningful Spaces
ReDA helps balance user needs, support organizational culture, and anticipate future workflows. Through co-creation, prototyping, and testing, the methodology ensures the final design is both practical and inspiring. Milan’s lecture showed that architecture is more than creating spaces it’s about crafting experiences that connect people and enhance everyday work life.
Contact
Antipod Studio
Dunavska 78A, 3rd Floor
11 000 Belgrade, Serbia
Monday – Friday
9AM – 5 PM
